Todd Fuller

For brands in the regulated goods sector—those selling products like firearms, specific types of knives, and related tactical gear—the digital marketing landscape is less an open road and more a carefully guarded minefield. While these products are legally sold, major advertising platforms have implemented sweeping policies that often block, restrict, or entirely prohibit the promotion of anything considered a weapon or dangerous good. The challenge is multi-layered, forcing marketers to...

For outdoor brands, digital advertising used to be a simple transaction: manually negotiating a fixed price for a banner ad on a relevant blog. Today, that process has been replaced by a lightning-fast, data-driven auction that maximizes ad relevance and budget efficiency. This is the world of Programmatic Advertising , and the gatekeeper is the Demand-Side Platform (DSP) . Programmatic advertising is the automated buying and selling of digital ad space. Instead of human negotiation and...

The outdoor industry is booming. More people than ever are seeking connection with nature, driving a surge in demand for gear, apparel, and experiences. Yet, many outdoor brands are struggling to translate this market enthusiasm into sustainable, intelligent growth. The culprit? Data silos . Like separate storage sheds on a vast property, disconnected data systems—from e-commerce platforms and retail POS to supply chain logistics and marketing automation—trap valuable information in isolated...